Friday, November 20, 2009

IBM discontinues Cell chip line, PS4 affected



IBM is discontinuing the Cell chip line of products. A successor to the current PowerXCell-8i chip will not be brought to market, the company's Vice President of Deep Computing, David Turek, told the German IT news site Heise.

Turek did note that the Cell design was not dead and would in parts be implemented across IBM's various other chip designs. The future, though, belongs to hybrid designs and heterogenous multiprocessing, Turek said.

The ramifications for a possible successor to the PlayStation3, which contains the Cell chip, could be significant. Its architecture can no longer be Cell-based, which would entail the following: Firstly, backwards compatibility to the PS3 would no longer be possible on a hardware basis. It would have to be emulated, which is always the worse option. And, secondly, Sony could no longer look forward to a relatively cheap research and development budget for the PS4.





Over the past two years, various reports have sprung up that Sony was very much considering a Cell-based chip for the PS4.



The plan to use variants of Cell in future PlayStation iterations was always in place, explains [Impress Watch technology writer Hiroshige Goto], which is why Sony invested so heavily in the chipset. However, while the use of the Cell in the PS4 may seem like Sony just sticking with its original plan, the real reason could be that the company in its current form doesn't have the reserves to create another chipset and build all the requisite development tools above it.

Going with Cell has the benefits of keeping production costs down for the PS4 and also allowing cutting game development costs due to a consistent architecture. Sony would also be able to include a smaller chip size from the start, potentially reducing the system's retail price.


Of course, IBM would not discontinue a chip line if Sony was still interested in it. So we can safely assume that Sony changed its mind. But why? A Cell-based solution would have had many advantages for the company, as noted above. One possible explanation would be that Sony has cancelled its plans for another PlayStation and will be leaving the home console market. Analysts discussed this option years ago.

And while the slimmer version and price cut have helped the console gain some market share, the price cut is costing Sony dearly. The Washington Post reported that Sony is further away from profitability than previously thought.



Sony (...) pushed back its target for an operating profit margin of 5 percent to March 2013. Chief Executive Howard Stringer had originally set the target in 2005 for the financial year to March 2008, but plans for recovery were waylaid by the economic slowdown.


In my mind, withdrawing from the home console market altogether is a real possibility. And IBM discontinuing the Cell chip line may be the first indicator of such a move.

EDIT I welcome all people from NeoGAF to read up on the exclusive stories I broke. I understand that some of you people may be suspicious of this blog's title but I can assure you that I am an impartial games journalist (have been for ten years) and work for a German television show focussing on games and technology.

It should not be a taboo to discuss the possibility of Sony withdrawing from the home console market. Given their financial status and their CEO's attitude, it is not out of the question. And with IBM discontinuing the Cell chip, Sony would have to invest a huge research and development budget into a new console. I welcome reasonable discussion and invite you to share your thoughts in the comments section.

EDIT Sony apparently considered the Intel Larrabee for the PlayStation4, a CPU / GPU hybrid, according to Japanese site PC Watch (translated by Joystiq). The plans have likely been abandoned since, as the project has been downgraded and delayed by Intel. An unnamed source within Sony Computer Entertainment is quoted as saying that the chip may be used in future generations: "Larrabee can help us to plan PS5 and PS6, but it cannot make it into PS4."


Sources: Heise (German), IGN, Washington Post
Thanks to: Joystiq

Thursday, October 29, 2009

Wii 2 rumours a complete fabrication?




MaxConsole has published rumours about a possible hardware upgrade for the Wii console. The system is said to be Blu-ray enabled and will apparently feature 1080p support.

A simultaneous worldwide release date is said to be planned for the third quarter of 2010 and Nintendo is apparently considering a trade-in scheme for original Wii consoles. The site lists a marketing employee of Nintendo of France as the original source.




I would just like to remind people that MaxConsole has been one of the most unreliable gaming news sites on the net. They have both written complete bullshit as well as spread other people's.

My inside knowledge of Nintendo is that Nintendo of France would have absolutely no knowledge of such plans, if they existed, so early on. Nintendo of Europe, based in Frankfurt, is hardly ever told so well in advance of new hardware; at least not the guys in marketing. To me, this is a complete fabrication. The idea of such a trade-in scheme is also laughable.

Source: MaxConsole
Thanks to: TheOddOne

Friday, September 25, 2009

Nintendo cuts Wii price by twenty percent



Nintendo has cut the price of its Wii console by twenty percent to $199.99 in the US and by an equivalent amount in Japan. Nintendo's European media site makes no mention of the move, at least not in German. It seems that most of Europe will not benefit from a price cut, although France apparently will (according to the French news agency Agence France Press). There are conflicting reports regarding this territory. Previous rumours mentioned that European Wii bundles may be upgraded by a copy of ´Wii Sports Resort´.

It is the first price cut for the console, after a record-breaking period of almost three years. The move vindicates earlier rumours and is in keeping with my editorial below. In a press release, the company details the decision:


The new $199.99 Wii price point delivers the full iconic Wii gaming experience, including the motion-sensing Wii Remote™ controller, Nunchuk™ controller and Wii Sports™ software, and furthers Nintendo's mission to expand the gaming universe by making video games accessible to more and more consumers. (...)

"Wii has reached more video game players than any game system before because it attracts everyone—both men and women, and people of all ages," said Cammie Dunaway, Nintendo of America's executive vice president of Sales & Marketing. "Our research shows there are 50 million Americans thinking about becoming gamers, and this more affordable price point and our vast array of new software mean many of them can now make the leap and find experiences that appeal to them, whatever their tastes or level of gaming experience."


Reuters (via Yahoo News) reports about the economic repercussions of the news, which coincided with Sony Computer Entertainment president Kaz Hirai's keynote speech at the Tokyo Game Show.


Following the announcements of the Wii price cut and Hirai's keynote speech, shares of Nintendo closed up 0.5 percent at 24,550 yen, while Sony gained 3.1 percent to 2,670 yen and the benchmark Nikkei average rose 1.7 percent.

News of Nintendo's price cut came just as Hirai was delivering his keynote speech.

EDIT Just to clarify the situation in Europe: Nintendo has not set a recommended retail price, but will reduce the wholesale price of the console. This will result in a price cut from €249 to €199, valid for the whole of Europe, except for the UK and Ireland. There, the price will remain but the bundle will be upgraded by the inclusion of ´Wii Sports Resort´ and a Motion Plus dongle.

Sources: Nintendo of America, Reuters (via Yahoo News)