There is now a second Revolution ad out, similar to the first one below. Thanks to Raphael for sending me the link.
Now, the main tagline is the same as the first one, which seems to suggest that (if real) these posters would still be at approval stage. Below it reads ´get ready for change´, perhaps a tad too similar to Sony´s PS3 teaser poster campaign before the E3, reading Welcome chang3.
However, chatting to Phalanx from Revolutionrumors yesterday, I already started to feel that there was more to the first poster than I had initially thought. Look at the translucent effect. Especially the Nintendo logo seems to glow. That is probably because the poster is semi-translucent and there is a light source behind it. Also, it is clear that the poster is printed out at very high resolution and considerable size. You can tell by the person´s reflection in it and the relatively high resolution of the original. Let´s summarize:
* The translucent effect suggests it is printed on special paper.
* The translucent effect also suggests a light source behind the poster.
* The resolution and reflection of a person suggest it is quite big.
* The reflection of a person suggest it is behind glass.
Now any of of these points individually would have meant that a potential faker had gone to a lot of trouble to make sure his little creation would really stand out and be deemed authentic. But given all of these in combination, I simply don´t see how this could be a fake at all. The second one may have very low resolution and does not allow a thorough analysis. But it does further support my conclusion from the first poster, though. Especially poster number one is a far cry from a Photoshop job, it involves professional print jobs and professional display cases. I am not totally convinced, but I regard these posters as authentic.
I believe they are leaked entries in a competition, where various advertising companies prepare campaigns and the winner is given the actual contract. That would also explain the timing, which initially seemed suspiciously early to me.
EDIT Well, here´s a second opinion and from a professional, no less. My girlfriend, graphic designer and 3D artist, whipped this up in no more than 30 minutes:
So here´s my "You couldn´t do that in Photoshop" opinion out the window, I guess. To tell you the truth, I still believe this is real. But the arguments in favour certainly weigh far less than I had imagined. Who do you think is right? Me or my girlfriend?
EDIT Hold on to your horses: There´s a third one now that looks exactly like the first, only this one claims the Revolution will come August 2005.
Now I´m prepared to go on record that a 2005 release for the Revolution is not just next door to impossible, they actually share a room. There´d most likely be no third party titles for such a launch. And that´s not mentioning hardware production and marketing. Lastly, there´s a blurry image using the stylized Revolution front from this ad as well as the latest mock-up controller and ON helmet outlines. The former has been proven a fake, the latter is likely to be one, but here goes:
I´m more and more inclined to move back into the "Revolution ads are fake" camp - and I can already picture my dear girlfriend with that "I told you so" smile on her face that I probably deserve.