Tuesday, October 25, 2005

Merrick interviewed by German newspaper

Jim Merrick, head of marketing at Nintendo of Europe, has been interviewed by a German newspaper. Here are Merrick´s quotes translated with the interesting parts printed in bold:
"Nintendo is an entertainment company. We do not own movie studios. Neither are we hardware manufacturers. The ´Revolution´ may be able to play back movies on DVD - but that is not an important feature for us. We offer good interactive entertainment instead. That is not a question of hardware or power, though. All that is irrelevant. Only the games matter," says Merrick.

Microsoft may also be pursuing the strategy of widening the target audience, "but we see nothing of that - they still produce the same games, which are perfected only with a particular target group in mind. We prefer to take a step back in order to widen the target audience," says Merrick. "The average person today cannot relate to a videogame. (...) If you picture a videogamer nowadays, it is a pale juvenile who drinks Cola and eats crisps. That should not be so."

"The youngest gamers are four to five years old. We will not abandon our market share in this demographic. But we will try to score with the older target groups. In Japan, games which exercise your brain are very popular with people around 35 and older. Those are not the kind of people you would call videogamers," says Merrick.

"We are well aware that the game market is price-sensitive, especially when trying to reach a mass market. I very much hope the ´Revolution´ will cost less than the Xbox360´s 400 Euro," says Merrick. The new Microsoft console was only expensive because of, for instance, its support of high-definition television (HDTV). "But only few people can put that to use. We will not do that," says Merrick.

"Nintendo will also establish an online community. But we do not want to make the mistake of charging for such a service first, and only later make it worth the consumer´s while. With our portable console Nintendo DS, we will choose a different path. Our online service, starting with the game ´Mario Kart´ in November, will be free to gamers. (...) With the Nintendo ´Revolution´, however, not all online games will be free of charge for users."

"We are not worried because of the Xbox. The offering will be limited and the type of games will not be appealing to all target groups. There will always be a group of tech-fans who will instantly buy the new console generation. But the mass market will not move in on the device - at least not, until they see what Sony and Nintendo have on offer next year. If our strategy of reaching a wider demographic takes hold, we have a very good chance of becoming market leader by the end of 2007," Merrick hopes.
Bold statements, there. Unusually bold for a company that has always preferred to avoid the issue of leadership in the home console market.

Source: Frankfurter Allgemeine Zeitung, 24.10.2005, Nr. 247, page 21

Thanks to: Product_Number_18

23 comments:

Anonymous said...

hmmm, i think this could support the fact that the revo might have comparable graphics with the 360, he says here that the 360 is expeniseve because of its hd capabilities o.O

and btw how big/credible is this site?

Falafelkid said...

It is one of Germany´s most reputable papers. This is 100% correct and I took great care with my translation.

Anonymous said...

Thanks for translating it yourself.
There are some translations full of mistakes out there already spreading on the web. :/

nz guy said...

his confidence fills me with confidence. i hope its legit

Thunder Emperor said...

http://www.gamesindustry.biz/content_page.php?aid=8658

Nintendo's Revolution to emerge in mid-2006, says key supplier
Illustration
Rob Fahey 15:18 11/05/2005

Memory firm MoSys back on board to supply SRAM for Nintendo's next-gen platform

A solid indication of the timeline for the launch of Nintendo's next home console has emerged from memory firm MoSys Inc, which has revealed that it will supply memory for the system, with "mid-2006" touted as the launch date.

MoSys previously provided the 1T-SRAM memory technology used by NEC for the GameCube's memory, and speaking in a live conference call following the announcement of the firm's Q1 earnings, CEO and CFO Mark Voll said that it would again be fulfilling this role for Revolution.

"During the quarter we announced that NEC Electronics will now use our 1T-SRAM embedded memory technologies on their advanced 90nm process, and that the initial designs to be incorporated in SoCs will be used in Nintendo's next-generation game console, codenamed Revolution," he said.

The most interesting part came next, however, when Voll commented that: "We are excited to be a participating member of the Nintendo team once again as Nintendo will roll out its successor game console to the GameCube in mid-2006."

This is the first solid evidence that the Revolution platform is still on track for a mid-2006 launch. The console is expected to debut at a pre-E3 conference next Tuesday, but it's still not known just how much will be on display - with sources close to Nintendo suggesting that only a pre-recorded video of "next-gen footage" may be shown.




funny thing here is that spong could be right on the money here

nz guy said...

Mid 2006 huh, slightly less painfull than late 2006

tim said...

Falafelkid,

What conference next tuesday are they talking about? You have any idea?

Falafelkid said...

Tim, the article is dated 11/05/2005. That answers your question. Would be a bit early for a "pre E3 conference", anyway.

pi said...

Go this web
http://www.1up.com/do/newsStory?cId=3145024

It say that ps3 may sale under 400$ in Japan ... Now both revolution and x-box360 must fight harder on price reduction.

Good news to every one's wallet (all must reduce price) ... bad news for M$ and Nintendo. sony have money to pay that.

Hope it's not just rumor.

Falafelkid said...

Hi pi. Thanks for the link. I myself was expecting around $450. And I don´t agree with you: $400 is not cheap at all. It is less than some expected for the PS2, but that is because Sony opted for expensive hardware and people thought the dire financial situation Sony is in might sway them from the path of losing money on each console sold. However, this is eactly what will happen now. I don´t see $400 as putting pressure on the other two. I see it as putting immense pressure on Sony. If they fail to sell a substantial amount of units, billions of investments will have been in vain and the former giant may fall apart completely.

fedboy said...

all I can say is WOOWZERS

fedboy said...

btw a world wide launch was confirmed -> gamespot.com

Falafelkid said...

Hi Fedboy. I was one of the first to post this story. Just scroll down two posts ;) But thanks for the tip. Dank je wel.

stabby said...

falafelkid, spreek je ook nederlands? Jij zit toch ook vol met verrassingen he ;)

Fedboy said...

oh wow niet gezien, t'is een behoorlijk lange post geworden he, :P I had seen the message when there was only one (maybe two) post but I thought it was more of a rumor than a fact (seeing it wasn't anything near official), and than gamespot.com confirmed it but you already have it I see. Anyway keep up the great work, you're doing a excellent job!

fedboy said...

Btw falafkid more news from IGN stating that grashopper is confirmed working on revo games.

pi said...

Hi pi. Thanks for the link.
--Hi Falafelkid. It just rumor. But I hope it's not just rumor (for my wallet benefit).

I myself was expecting around $450. And I don´t agree with you: $400 is not cheap at all. It is less than some expected for the PS2, but that is because Sony opted for expensive hardware and people thought the dire financial situation Sony is in might sway them from the path of losing money on each console sold.
--Yes but Sony losing money on both console ps1 and ps2. And sony have deep pocket money.

However, this is eactly what will happen now. I don´t see $400 as putting pressure on the other two.
--x-box sale his x-box360 for 400$. if ps3 at 400$ and it isn't retard pack. And ps3 might have better spect than x-box360 (minus HDD) I think. If it is x-box360 must change price. and some one say that x-box360 ready to reduce price for 100$. now revolution might have to face price reduction war (as my wallet benefit ^ ^).

I see it as putting immense pressure on Sony. If they fail to sell a substantial amount of units, billions of investments will have been in vain and the former giant may fall apart completely.
--But sony still have that deep pocket money and just layoff some of his worker.

My self predict ps3 price more than you at 500-700$. But ... word : our money breakthrough : form sony...

We don't really know any thing yet. Now It just rumor all rumor.

Anonymous said...

actually i dont think that $400 is gona be competitive enough either, microsoft can just reduce thier price when ps3 comes out, and the revo is alreayd supposed to be 200 or less

i think microsoft will do the same thing they did at e3 and get people to beleive that thier consol is just as powerful as teh ps3, but with the new price reduction it will be cheaper

pi said...

Ok. Let see why * if * ps3 set price at 400$ both may need to reduce price.

1. 400$ price is as same as x-box360. Sony make this word : mose power full. If you been see "shadow of the colossus demo" I sure that you see the different on the picture. and sony will show it no fake this time. now microsoft can't do the same thing they did at e3 to get people beleive that thier consol is just as powerful as teh ps3. and still old x-box have credit problem.

2. x-box360 retard pack not 400$ but 300$ ... If 400$ set reduce by 100$ so 300$ set have too reduce too. And * if 250$ * it may too near to 200$ revolution. x-box360 is include hd-tv movie player and all windows media center function. just 50$ more.

3. nintendo have credit problem on n64 and cube if revolution price as same as x-box360 maybe... (old x-box have less credit problem because old x-box have really shot life. (it's easy to forget.) and x-box360's game list look good)

I like revolution and will buy it anyway. But...

*If* ps3 set price at 400$
And x-box360 (core system) reduce form 300$ (not remove this set or add bonus to this set)
*Then* revolution might have to face price reduction war. (even under 200$. - -" This is cruel of console war... still 400$ ps3 is rumor , we don't really know that x-box360 will reduce price or not. and we don't know enough revolution's information too)

Anonymous said...

http://media.cube.ign.com/articles/661/661405/vids_1.html

Mark Reign of Epic games says some pretty harsh things about the revoultion...if ur a fanboy dont wantch it it may make u want to kill him

iMoron said...

... Well, I feel that Mocoshaft is DUMPING the 360 to customers... much like they did with the first GBox...

By Dumping, I mean that they are selling it at an insanelly low price considering the amount that the thing actually costs to build... They will probably lose close to $150 on each machine sold...

Sony migth try to do the same like they have done before... I don't know how much they are willing to lose in exchange for market share... but it could be about the same amount of $$ MS will probably lose with the 360...

Dumping is ilegal, but I don't know how it would be to prove and how or what could be done against them...

The problem with domping is that whoever does it will make it close to imposible for some one to come up and introduse a new product to this or any industry in which you have a opresive company (tho a bit diferent, microsoft is one, their tactiks can be plain evil depending on their objectives... ask Sega!)...

On topic now... Hope Nintendo manages a good strategy with their Revolution and let their precence be felt at the reatail level... I want to see their products well advertice and at reacheble prices... along with worthy products and games... they need to make themselves present at every store that sells electronics and toys...

-iMoron

Anonymous said...

I'm no fanboy, but he sounds really retarded to me.
Games are all about the graphics ? I mean, WTF.

Shoxware Games said...

when i just watched that video with mark rein, i just laughed, and thought, he is an complete idiot and fool.

it's all about the graphics? well, well, mr. rein, so what is your company going to do, when the graphical limit is there? are you going to close your company or what?

he said himself, that noone knows anything about the machine, but he seems to know that only "crappy gimmick" games will come?

this guy is so @ss f***ing paid by microsoft!