As has been picked up by too many websites to give credit to, Microsoft has apparently leaked the Xbox360´s price tag. The Swiss Microsoft Partner Portal lists the console as ´being worth 600 Swiss Franks´. Currently, that amounts to a staggering $477,44 or €386,71.
However, this leak may be an indicator of the European price tag only. In the US, things may turn out differently. The predecessor´s European launch price was €479, while the console was considerably cheaper in the US, at $299 (given an exchange rate parity at the time). Consoles are usually cheaper in the US.
As far as Europe is concerned, Microsoft has not learned their lesson, it seems. Only four weeks after the release of the original Xbox, widespread criticism forced them to drop the price by €180 to €299 and reimburse early buyers. This was nothing short of a disaster. If the new console will cost around €399, I anticipate a similar wave of dissent.