The Nikko Citigroup has lowered their estimate of the Wii´s price tag significantly. They now expect the console to launch at ¥19.800 in Japan, which approximates to $170 and €135, respectively. They had previously estimated the Wii´s price at ¥25.000 ($215 and €170, respectively).
IGN has the story:
The firm arrived at the new, lower price point based on its expectation that Nintendo will be able to procure the Wii's CPU for less than expected.
This report is just another prediction by a financial institution and shouldn't be taken as confirmation of the Wii's price. For now, the official Nintendo word is that the system will be sold for under 25,000 yen in Japan and $250 in America.
As I had just started discussing in the comments section, I believe it´s crucial for Nintendo to stay below the 200 mark in both the US and Europe. Only a maximum price of 199 will successfully set them apart from the 299 price tag of the basic Xbox360 version.
Of course, console prices are not merely converted based on current exchange rates. Many other factors are taken into consideration, like shipping, regional adjustments or even the labour costs for support helplines. So we cannot expect as low a price tag for the US and European territories as Japan might get. But this story is a good indicator that Nintendo could stay below the 200 mark in both of those territories, if only they want to.
Thanks to: PJNobody4