If you have ever wondered what SCE´s main strength is, this editorial should clear things up for you. It is their previously flawless marketing and PR effort, which managed to build up the brand name that is PlayStation.
In Germany, for example, SCE have managed to get the brand name into the Duden, the prescriptive dictionary for the German language, officially recognizing ´PlayStation´ as synonymous with console gaming (much like ´Hoover´ is used as a generic term for all vacuum cleaners in American English).
Although ´Gameboy´ is also recognized, ´PlayStation´ is the only home console in the dictionary and you will search for brand names like ´Nintendo´ and ´Xbox´ in vain.
And below is a prime example of the fruits of Sony´s labour. Here is a recent report by local television station NBC6 about people queueing up for the PlayStation3.
NBC6´s Sharon Lawson describes the scenes in front of the retail outlets like this:
Die-hard videogamers waiting to shell out $600 for the ultimate in next-generation consoles.
All it needed was a phrase like ´what they believe to be´ - and everything would have been fine from my point of view. But this particular brand name is so strong that even experienced reporters will assume that it is the ultimate, whoever else may be competing.
If you want, drop NBC6 a line and tell them how you feel. When leaving comments, you should tick at least the ´newsroom´ box.
But more importantly, this goes to show that Sony still has a big ace up their sleeve. And it is the strength of their brand. We all know the severe problems they have had and are still having. So do publishers. But if you ask ordinary people on the street about home consoles, most will think of ´PlayStation´ before they think of anything else. And this advantage should not be underestimated.
EDIT Here is another great example of mindless reporting, this time courtesy of CBS:
The reporter even congratulates Kaz Hirai on a very successful launch. In the meantime, I have been speaking to the analyst who confirmed that Sony launched with less than 200.000 consoles for the US market and he confirmed that position to me, further noting that the figure was leaning perhaps more towards 150.000.
Again, allow me to clarify my position: no console deserves this kind of uncritical, mindless reporting.
Thanks to: Godashram