Tuesday, January 02, 2007
Ubisoft homepage adopts Nintendo layout
The German version of Ubisoft´s homepage has adopted the same layout as Nintendo´s Wii homepage. Take a look at these screens:
This is quite obviously a deliberate adoption of the same graphic layout. Consider the colours (a cyan blue against a white background), the font, the beveled frames and especially the hatched tabs.
What is going on? Why would Ubisoft want to copy Nintendo´s graphic layout? Google´s cache (retrieved on December 27th) already bears the design. So this has been online for a while already.
Obviously, Ubisoft and Nintendo have entered into a strong partnership since the Wii has been announced. But bringing their homepages in line is pretty weird a move in my opinion. I will try and contact Ubisoft tomorrow to see why they chose to copy the layout.
EDIT I just spoke to Ubisoft Germany´s head of PR and he was unaware of the new layout. He will ask the company´s webmaster about this when he returns next week.
EDIT I have just come across Ubisoft´s international Wii line up page, which also mirrors the design of Wii.Nintendo.com. So this appears to be a wider campaign to market Ubisoft´s Wii titles in Nintendo´s design and layout.
Sources: Ubisoft Germany, Nintendo Wii