Sony Computer Entertainment has announced that they will cut the price of the PlayStation3´s 60GB model by $100 to $499. Additionally, an 80GB model will be introduced for the price of $599. Here is an excerpt from their press release (PDF document).
Beginning in August, the new PS3 model will be available in North America for a suggested retail price of $599/$659 CND and will be sold with the popular online-enabled racing game MotorStorm™. In conjunction with this news, the company also announced that effective immediately, the current 60GB PS3 model will be available in North America for $499/$549 CND, or $100 below the original launch price.
There are two ways of interpreting this move. It can either be seen as a $100 price drop alongside the introduction of an upgraded SKU. Or, and I prefer to see it like that, it can be seen as a simple hardware upgrade. No more.
I am sure that many of the more casual customers will not even notice the price cut once those two models hit stores. From the start, there were two PS3 SKUs and they were priced at $499 and $599, respectively. That has not changed.
Sony should have reintroduced the 20GB model and sold that for $399, if you ask me. But that would have made even less financial sense. They canned the 20GB model because they were losing $300 with each unit sold, while ´only´ losing $240 per 60GB unit.
I really do not see this move as much of an incentive to buy a PS3. Very few people will settle for anything less than the premium version (the Xbox360 SKUs have taught us that lesson, if anything). And the premium model´s price simply has not changed.
Source: SCEI press server (PDF document)
Thanks to: Some Guy