Tuesday, October 31, 2006

Japanese PS3 launch shipment downsized



Sony have downsized the launch shipment of PS3 consoles for the Japanese launch from 100.000 to 80.000, the Nikkei Keizai Shimbun reports according to Joystiq.

That's a 20% cut. First the European launch gets delayed because of production issues, now the Japanese launch availability is crippled even more than it previously was.

No word yet if the shortage will effect North American units but, if proportional, they could be cut to 320,000 available systems.


The bad news just keep rolling in for Sony. First, SCEA co-chairman Jack Tretton told Bloomberg not two weeks ago that the US launch shipment is no longer fixed:

The honest answer is it's more of a target. Clearly we've had production issues.

Only a day beforehand, SCEA president Kaz Hirai had told Gamespot that they were not facing any more production problems:

All the issues have been ironed out; now it's just a matter of being able to replicate the process to as many lines as possible--which is going to help you, obviously, get as many units as possible. We're in the process of getting as many lines as possible up and running for all the components that go into the PlayStation 3.

And now Sony appears unable to produce even a measly 100.000 units for the Japanese launch. If true, this really seems to be rock bottom for Sony.

EDIT I corrected the context of Tretton´s quote. He was, of course, talking about the US launch shipment being a mere target, not the launch date. Thanks to Drew for pointing this out.

Source: Joystiq

8 comments:

Shaun said...

If this is true, it's going to delay the European launch or at least severly limit the amount at launch. Whilst i never planned to be an early adopter (partly because Europe get it late), i did have plans to maybe purchase the PS3 next xmas if all was well in Playstation world.

My concern now is developers switching platforms fearing with such a small install base the software sales will be bad. With a poor support then comes the consoles slow decline, although i doubt that would happen. It all makes the chances of the PS3 getting a price cut in the UK down to £200 (my magic figure) by next xmas pretty much impossible!

CelicaCrazed said...

Wow. Even if every PS3 owner in Japan bought the same exact game title, it still won't make the Top 10 sales list because even average DS games will still sell better. Is there even a point to launching with only 80,000 units? I really don't see how developers won't move resources over to Nintendo and Microsoft. They need to make a living as well.

Drew said...

Hey... the comment made by Jack Tretton:

"The honest answer is it's more of a target. Clearly we've had production issues."

That wasn't about the launch date of 11/17, it was about the ultimate production goal (the number in March I believe).

nz guy said...

they should just put off the launch till ther get enough units. all of these pathetic numbers are just embarressing. even i feel embarresed for them and i dont even like them!

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