Thursday, October 29, 2009

Wii 2 rumours a complete fabrication?




MaxConsole has published rumours about a possible hardware upgrade for the Wii console. The system is said to be Blu-ray enabled and will apparently feature 1080p support.

A simultaneous worldwide release date is said to be planned for the third quarter of 2010 and Nintendo is apparently considering a trade-in scheme for original Wii consoles. The site lists a marketing employee of Nintendo of France as the original source.




I would just like to remind people that MaxConsole has been one of the most unreliable gaming news sites on the net. They have both written complete bullshit as well as spread other people's.

My inside knowledge of Nintendo is that Nintendo of France would have absolutely no knowledge of such plans, if they existed, so early on. Nintendo of Europe, based in Frankfurt, is hardly ever told so well in advance of new hardware; at least not the guys in marketing. To me, this is a complete fabrication. The idea of such a trade-in scheme is also laughable.

Source: MaxConsole
Thanks to: TheOddOne

Friday, September 25, 2009

Nintendo cuts Wii price by twenty percent



Nintendo has cut the price of its Wii console by twenty percent to $199.99 in the US and by an equivalent amount in Japan. Nintendo's European media site makes no mention of the move, at least not in German. It seems that most of Europe will not benefit from a price cut, although France apparently will (according to the French news agency Agence France Press). There are conflicting reports regarding this territory. Previous rumours mentioned that European Wii bundles may be upgraded by a copy of ´Wii Sports Resort´.

It is the first price cut for the console, after a record-breaking period of almost three years. The move vindicates earlier rumours and is in keeping with my editorial below. In a press release, the company details the decision:


The new $199.99 Wii price point delivers the full iconic Wii gaming experience, including the motion-sensing Wii Remote™ controller, Nunchuk™ controller and Wii Sports™ software, and furthers Nintendo's mission to expand the gaming universe by making video games accessible to more and more consumers. (...)

"Wii has reached more video game players than any game system before because it attracts everyone—both men and women, and people of all ages," said Cammie Dunaway, Nintendo of America's executive vice president of Sales & Marketing. "Our research shows there are 50 million Americans thinking about becoming gamers, and this more affordable price point and our vast array of new software mean many of them can now make the leap and find experiences that appeal to them, whatever their tastes or level of gaming experience."


Reuters (via Yahoo News) reports about the economic repercussions of the news, which coincided with Sony Computer Entertainment president Kaz Hirai's keynote speech at the Tokyo Game Show.


Following the announcements of the Wii price cut and Hirai's keynote speech, shares of Nintendo closed up 0.5 percent at 24,550 yen, while Sony gained 3.1 percent to 2,670 yen and the benchmark Nikkei average rose 1.7 percent.

News of Nintendo's price cut came just as Hirai was delivering his keynote speech.

EDIT Just to clarify the situation in Europe: Nintendo has not set a recommended retail price, but will reduce the wholesale price of the console. This will result in a price cut from €249 to €199, valid for the whole of Europe, except for the UK and Ireland. There, the price will remain but the bundle will be upgraded by the inclusion of ´Wii Sports Resort´ and a Motion Plus dongle.

Sources: Nintendo of America, Reuters (via Yahoo News)

Friday, August 28, 2009

Why the Wii needs a price cut fast



Smooth ride up until now

The Wii needs a price cut fast and here is why. Up until now, Nintendo has had a very smooth ride this generation. They started out with the lowest price proposition by far and the most revolutionary, intuitive and immersive control scheme and biggest fun factor to top it all off. At least, that is what more than 50 million people around the globe think.

Sure, the white box can only deliver 480p as its top resolution. And the rest of its hardware is equally modest, making sure that most graphics-intensive games by third parties get either a toned down version, a completely unique adaptation (some examples are ´Overlord: Dark Legend´, ´Dead Space Extraction´, ´Resident Evil: Darkside Chronicles´) or pass the console by completely. But, all the unquestionable Nintendo goodness aside (´Metroid Prime 3´, ´Zelda: Twilight Princess´, ´Super Mario Galaxy´), hardcore gamers got a few third party gems, too. Particularly in the survival horror genre, Wii boasts more titles than any other console ever offered, I reckon (I have counted 20 already) and some are absolute must-haves. So, Wii sold to new gamers as well as to veterans, who probably own more than one console anyway. And it has been smooth sailing for Nintendo up until now, with Wii selling about as many units as the two competitors put together.

Microsoft seemed to endlessly tweak the SKU variety of their Xbox360 as well as their price. And, leaving the elusive fun factor aside, the 360 has been the best value proposition by far for a long time. But even this circumstance could not change the reality that is each companies' respective market share. Sure, Nintendo has hit dry spells in the past, with other consoles selling more units for a few months in one territory or another. But these dips were usually related to a lighter release calendar. When bigger titles drew nearer, sales rose again.

Software no longer moves hardware

Not anymore, it seems. The news of Wii hardware sales taking a 30 percent dip in the US last month despite the release of ´Wii Sports Resort´ should have Nintendo worried. Very worried, in my opinion. Because the title should move hardware as much as any other Nintendo game. A gigantic marketing campaign in the US should have made sure that the consumers were aware of the release. The fact that it did not move a significant amount of hardware can only really mean one thing: everyone that wanted to buy a Wii in the said territory has bought one. If a title like ´Wii Sports Resort´ cannot invigorate sales, then no title can (at least not of Nintendo's casual variety, which undoubtedly was the backbone of the console's success). The only option available to Nintendo of America may be a price drop. This would surely convince more people to hop on the Wii bandwagon. But software no longer seems to move hardware.

Upcoming games to disappoint

First, a little reality check: Am I being unfair here? Of course, all the other consoles sold badly in July. Well, yes. But the PS3 only took a 25 percent dip and the 360 went down a mere 15 points, only half of the Wii's loss. That is a significant difference. But what about other territories? In Japan, year-to-date year-over-year changes show big losses for the console. Europe may be the Wii's last resort (this is actually a double pun, if you remember an obscure PC game from 1996) but a worldwide downward trend is becoming clearer and clearer, it seems.

But what about other upcoming titles, particularly the third party portfolio, which is still a sore spot for Wii owners? Surely, exclusive titles like ´Monster Hunter Tri´ or ´Red Steel 2´ will sell hardware to the traditional crowd, if the more casual titles now fail to shift consoles. Unfortunately, I have it on good authority that both of these highly anticipated games will not deliver. They may look nice, but both titles are being rushed out of the door. Wii owners will have a few good survival horror titles to mull over. But there is no shortage of those on the platforms. So a ´Dead Space Extraction´, no matter how good it will be, will not become the killer app that a polished ´Monster Hunter Tri´ could have become.

Price cut the only solution

Especially with the PlayStation3's price drop and sleeker re-design, as well as motion control around the corner for both high definition consoles, Nintendo is coming under intense pressure this generation for the very first time. The only way out seems to be a price cut, preferably to be announced around Tokyo Game Show next month (though Nintendo will not exhibit, as always). I do not see any alternative for Nintendo (and I am not alone with this opinion), if they want to maintain the impressive momentum they have exhibited so far. This is the curse of a runaway success: maintaining it. After all, a boom, in economics, is a highly unstable and volatile state. And if they do not re-position the Wii's price point, Nintendo may soon find out the hard way.

EDIT Looks like I was spot on with my analysis. The following image was published by Kotaku. It may be fake, of course. But both the timing and extent of the price cut would fit perfectly, so I believe it is legit.


Source: Joystiq, Joystiq, Chart Get! Chart Get!
Thanks to: Some German Guy