Just ahead of Sony's E3 press conference, a patent filing reveals that the PSP successor, previously known by its codename Next Generation Portable or NGP, will be called PSVita. Here is the accompanying logo.
The website is not directly accessible. Visit the E.U.'s patents and trademark site and enter 010017903 under the first field Trade mark No.
This validates a previous rumour by a blogsite that went offline shortly after posting images of the NGP with the new logo and name on it.