Apple executives were considering buying ´Halo´ developer Bungie Studios back in 2000, Develop magazine reports. The article cites former Xbox executive Ed Fries and Tuncer Deniz, then project lead at Bungie.
His [Deniz'] account of the circumstances was that Phil Schiller – Apple’s senior vice president of worldwide product marketing – then had a meeting with Steve Jobs to discuss if the Macintosh manufacturer should proceed with acquiring Bungie.
“Schiller asked Steve, who said no,” Deniz tells Develop. “[But] after a week, Steve said yes. Schiller calls Bungie, but Bungie had already consummated the deal with Microsoft”.
Apparently, Jobs was furious at the news that Microsoft had beaten them to it.
But now, speculation is rife again that Apple may be looking for another acquisition. The New York Times believes that it could even be a games company. Apparently, 50 billion US-Dollars are earmarked for acquisitions and such a large sum leads analysts to speculate that Apple might want to buy ARM Holdings, Netflix, Facebook or, indeed, Electronic Arts.
I have always said that Apple will most likely not enter the traditional gaming space again. To be more specific, Apple will never manufacture another dedicated games console. Buying a large publisher could be a viable option for them, but Apple could not allow EA to continue development for other platforms or they would run the risk of cannibalizing their own platforms.
And if EA titles would only be available on iOS and MacOS platforms from now on, EA would obviously wither away, I believe. MacOS still does not have the necessary installed base to allow brands like ´Medal of Honor´ to flourish and merit multi-million Dollar investments. The iOS platforms, on the other hand, simply are not built for deep and engaging titles (the main obstacle here being the lack of buttons). So, I would be very surprised if Apple really did make an acquisition in the gaming space.
Sources: Develop magazine, New York Times
18 comments:
AGAIN THIS SITE REPORTS PRO-USA ANTI JAPAN NINTENDO BASHING NONSENSE
THE INDUSTRYS NEW WII FAD IS APPLE TO SAVE THE INDUSTRY FROM NINTENDO DISRUPTION THIS IS MORE INDUSTRY MICHEAL PACHTER NONSENSE
wii is a fad/price drops will help x360-ps3 beat wii/theres a casual games boom it wont last/only casuals buy wii/kinect and move to beat wii/every coming year the year of the ps3/digital distribution will earn huge cash and save the industry/nintendo hardware in decline/apple to buy sony/apple to buy EA/iphone4 and ipad for gaming/epic no 3DS support
THE INDUSTRY IS NEARING IMPLOSION AND ITS FIGHTING SCRATCHING TO SURVIVE
FALK ME MATEY POO'S
WHAT IS DISRUPTION ,WHAT HAS DISRUPTION DONE TO SONY,MICRO AND ALL 3RD PARTYS
once something is disrupted every attempt to fight disruption only feeds it
think of disruption as qiucksand and the industry the beast stuck the more it fights the futher it sinks....
THE APPLE HYPE IS THE INDUSTRY KNOWING KINECT/MOVE WILL FAIL SO THEY NOW PRAY TO APPLE TO SAVE THEM
WAKE UP FALK
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Hi Falafelikd.
First, sorry for posting something unrelated, but I couldn't find any other contact info with you apart from posting here :)
I just wanted to ask you to please erase, if possible, a comment I left you some years ago, which included my email address (stupid of me), because I prefer not to have it publicly available :)
The comment is in http://nintendo-revolution.blogspot.com/2006/07/new-miyamoto-game-screenshots.html#115255532708876461
Thanks :)
Apple should try and make a console, who knows? It might be good.
@ snoopyz
apple made a console years ago with bandai, it was called the pipp!n and it failed miserably. This was before apple was the powerhouse that they currently are.
@ anon,
Enough with disruption. Grow up, get a job, be a multi console owner and join the rest of society.
THE >>>>>INDUSTRY<<<<<<< WANTS APPLE TO SAVE THEM THATS WERE ALL THIS BS IS COMING FROM
KINECT AND MOVE FAIL SO ITS PRAY TO APPLE ITS SO OBVIOUS THAT THE INDUSTRY IS AGAIN TALKING AS THO IN SOME WAY OR ANOTHER NINTENDO IS DOOMED
why is mark rein saying things like no epic engine for 3DS but there is for android and apple and likely phone 7 etc
why are epic and 3rd party's talking of ipads you game on then plug in at home and play on tv
there fantasizing about a future that NINTENDO ISN'T EVOLVED or a future were they can side step NINTENDO and make games for a range of other products as theres no more competing consoles
IF I HAD A PENNY FOR EACH TIME IV EXPLAINED THIS ID BE A RICH MAN
THERE TRYING TO SURVIVE NINTENDOS DISRUPTION AND BLUE OCEAN
its the industry saying oh lets back smartphones pcs macs tablets etc internet tvs all these new mini computer op system app devices and lets continue bashing nintendo
its a fantasy were apple slays nintendo or sum other dumb shit
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kinect fail,,,,move fail,,,red wii sales explotion donkey kong ad campain coming wii maintains number 1 sales for calander year and fiscal year 2010 3DS release inbound....
GAME-OVER PS3/X360
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