Friday, May 23, 2008

Nintendo not present at ´Games Convention´



Nintendo will not be present at this year´s ´Games Convention´, Europe´s largest computer and videogames fair. The show will take place in Leipzig for the last time in August this year. In 2009, it will be replaced by the ´GAMESCom´ in Cologne.

Nintendo Germany announced their withdrawal from the fair only an hour ago in a press release (German, registration required), which I have translated here:

In August 2008, Nintendo Germany will not be present at the Games Convention in Leipzig with its own booth.

Over the past months, the company has had many positive experiences with smaller, local events and national promotional tours, at which it presented the highly original gameplay concepts for the portable Nintendo DS and the home console Wii.

Going into the second half of 2008, Nintendo will favour being present at nationwide events rather than a central trade show: its videogames will be experienced at various outings and within different surroundings.

"Following the E3 trade show this year, Nintendo will start a nationwide roadshow, in order to inform our media and trade partners about the newest games as early as possible," Nintendo Germany´s General Manager, Dr. Bernd Fakesch added.

The press release goes on to clarify that this decision is in no way meant as a criticism of Europe´s largest trade show. A decision about attending the show´s successor, next year´s Cologne GAMESCom, has not yet been made.

Source: press release (German, registration required)

54 comments:

Anonymous said...

thank god its not taking place in Leipzig 2009 anymore!

seriously can't they just stomp all the stupid villages and declare eastern germany nationalpark or somethin? ;)) who wants to live there anyway to begin with? or better yet who is still there?they have all moved away because they dont have any real persepctives

Munich would be a better place for the fair though than cologne!


-IALS

Anonymous said...

nintendo allways do this kind of thing no big deal

Anonymous said...

and hey btw mr Falafel I find it quite lame that you are too cool nowadays to respond to us in your comment section!

Remember the times when you where open for discussion ?....those were the fun times on your blog ...you should address that and become the old mr falafel again the raging mr falafel who used to make fun of the irrelevant annoying laughing stock that was the mr falafel I like best not the too cool too busy type one

Best regards ;-)

-IALS

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M. Ferreira said...

This is a bit of a gambit for Nintendo - foregoing the pomp to reach the masses directly. However, I think it will pay off in the end. People tend to like things like this, and word of mouth spreads far more quickly than "Hey, this happened at the annual trade show!" If anything, the only ones that will be annoyed are the information junkies that read every bite of news that comes from these events. :)

Anonymous said...

how many such shows have nintendo dumped and how many times have nintendo sqished there own shows

its all about E3 baby

factor 5 high voltage etc capcon better be showing of true wii graphics

MyEStore said...

Even though they like to do things their own ways, they got the top sales among other video game platforms. Frankly speaking, the concept of Wii is very innovative. Their Wii-mote is a very good design that breaks the traditional playing mode.

Falafelkid said...

I have spoken with a number of colleagues about this news and I do see two reasons for Nintendo´s decision.

One is the fact that the Games Convention is on its way out. The other is the company´s history with regards to other big trade shows. When was the last time they attended the Tokyo Game Show? That must have been sometime in the last millenium, right?

Also, we believe it sends a bad signal towards Cologne and their upcoming GAMESCom. If Nintendo won´t attend, we might have another E for All - a show which even IDG themself admits was a failure.

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